Recent times have represented an inevitable shift towards digital transformation in the most different economic spheres. In logistics, one of the most evident and profitable segments last year, the technological leap suggests involving an even stronger growth constancy in 2021. Much of this influence will come from the learning arising from the power of collecting and interpreting an intangible amount of data, involved throughout the entire logistics chain, from the sale of a product – in a physical store or online – to its delivery to the end customer.
These records and codes have long ceased to be just numbers, and, mainly due to the pulsating development in the fields of Big Data, Artificial Intelligence and the Internet of Things, they are emerging in most logistics operations as a strategic component capable of improving power. decision-making process on logistical processes and their results. This is a “gold mine” for the most technologically advanced logistics carriers. This is because they are able to absorb a greater amount of data in real time during each service, gaining respect and space among the main market players.
Added to this is the fact that digital evolution in the sector brings with it data as a competitive differentiator in which the sharing of information between suppliers, sellers, delivery people and consumers – respecting the reliability and security involved in transactions – has become a means analysis, efficiency, transparency and forecasting of demand and business potential.
One of the areas in which this gain provided by the availability and sharing of data in the cloud will be increasingly noticeable is e-commerce. The translation of different data into information serves to improve delivery logistics and leads to everything from reducing operational costs to greater order processing capacity, optimization of people and resources, inventory control and assertiveness in price and delivery time.
The data also provides an overview of the goods available in stock, the collection points closest to where the consumer is and the most viable and fastest delivery routes. Furthermore, errors in sending incorrect products are mitigated and facilitate reverse logistics. In other words, data is an opportunity for precision logistics and supports the actions of the main performance indicators in logistics.
Without a doubt, the year 2021 marks the beginning of an era in which the correct use of data will make its use an essential element for the survival of countless logistics companies, thus guaranteeing better performance management, the ability to increase the flow of demand without loss of productivity and alignment with the individual expectations of each customer and the customer’s customer. Even the history that can be consulted will provide more accurate predictions during periods of greater load volume.